Morinville ready to launch its brand

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By MorinvilleNews.com Staff

Morinville – The Town is planning a celebration Feb. 7 to officially launch its new brand. Mailers have been sent to Morinville residents inviting them to the open house set to take place from 4 p.m. to 6 p.m. at Town Hall, St. Germaine Plaza.

Final selection of Morinville’s new logo and slogan “Growing Together” were made in December after being narrowed down from an initial selection of 13 contenders. Those logos were further narrowed down to four finalists that were presented to a number of stakeholder groups, including the Community advisory Committee, Town staff and council. The two finalists then became the focus of an online survey conducted in November of 2010.

Both the selected and rejected design sought to capture the essence of architectural elements found in St. Jean Baptiste Church, long an iconic image of the community.


The rejected logo (above left) consisted of stylized interlocking Ms, said to be inspired by the architecture and stained glass of the church. The interlocked shapes were meant to convey the collaboration in the community. The interlocked letters also roughly took the form of a maple leaf.

The selected logo (below left) also uses a letter M – its shape inspired by the historic church’s stained glass windows as well as the wrought-iron fence surrounding the heritage properties in Morinville’s downtown core. As in the former design, the overlapping shapes are intended to represent community collaboration. Below the M is a stylized leaf intended to represent the community’s trail system.

Morinville’s new brand and its variants will be used in Morinville’s correspondence, reports and websites (both www.morinville.ca and www.morinvilleculture.ca) starting in February. The brand will be worked into Morinville’s communication and marketing products, signs and other materials in stages throughout 2011 and into 2012.
“I am thrilled about our new brands and the possibilities they create for us,” said Mayor Lloyd Bertschi in a release Tuesday. “They capture the spirit and essence of Morinville as the vibrant capital region community that it is.”

Bertschi went on to say the Town of Morinville will finalize its municipal sustainability plan (MSP) in March, a document that is Morinville’s first 25 year strategic plan and one Bertschi feels will position the community to continue to build an aspiring and sustainable future.

Morinville Chief Administrative Officer Edie Doepker shared the mayor’s enthusiasm for the new brand and MSP.

“This is a very exciting time for Morinville” she said, adding the opening of the Community Cultural Centre in June will open the door to a number of events for Morinville’s children, youth, adults, seniors and families to enjoy during Morinville’s centennial year.

Residents wishing to participate in the brand launch are asked to RSVP to Deb Pare at the Town of Morinville by Feb. 1.

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