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Liquor bag program invites students to design messages on impaired driving

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(Last Updated On: Nov 17, 2017)

by Morinville News Staff

With holiday season upon us, the government says Alberta’s youth are creating “impactful and creative messages” to remind Albertans of the dangers of drinking and driving.

Since 2012, Students Against Drinking and Driving (SADD) Alberta, in partnership with the Alberta Gaming and Liquor Commission (AGLC), has coordinated their liquor bag campaign. The campaign has Grade 1 to Grade 12 students personalize a message to raise awareness on the impact of impaired driving on a paper liquor bag.

Alberta teachers and community supporters are encouraged to order their free liquor paper bags, which will serve as a blank canvas for students’ designs from now until December 15.

The completed bags can be dropped off at local liquor stores by school staff as a visual reminder to customers not to drink and drive this holiday season. Last year, more than 65,000 bags were ordered and distributed to 282 schools.

Students can also enter the Liquor Bag Design Contest through their school, with a chance to win 1 of 10 prizes, ranging in value from $100-500. The overall winner will also have their design printed on one million bags, which will be distributed to Alberta liquor stores for use beginning the May 2018 long weekend. Students are encouraged to share their bag design on Instagram using the hashtag #SADDbag.

For more information on the campaign and contest or to order paper liquor bags, please visit SADDalberta.com.

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