After receiving a notice in my email inbox about going over my monthly internet bandwidth allowance, I couldn’t help but think that the recent debate over usage-based billing in Canada has left out one group: the rural user. While internet users in urban areas have many options when it comes to internet—DSL, cable, fibre—people living in the country often have only one or two choices, satellite or wireless, both of which are lagging inferior options. People who subscribe to satellite or wireless internet are subject to high monthly fees and low speeds and bandwidth limits. For example, Shaw’s basic high-speed plan offers a speed of 7.5Mbps and a 60GB transfer limit for $37 per month while Albertacom’s basic plan offers 1.5Mbps internet with a 12GB transfer limit, all for $40 per month. That’s one-fifth of the service for about the same price. In a day and age where the Internet rules, and online services (such as this very website) are becoming more and more common, it is no wonder that a recent Alberta Economic Development Authority report stated that a “lack of broadband” is one of the major factors for youth migration from rural areas into urban areas in Alberta. This migration is linked with economic instability and a shift in rural demographics. The province of Alberta took the first step in providing reasonable internet services when they built the SuperNet, but it has been underused since the day it was built, and the next step for the province is to provide incentives to small Internet companies that build networks that tie into the SuperNet and speed up the future for all.